Our Story

One of the Originals

From humble beginnings back in 2004 (we consider ourselves one of the originals) Sugarplum quickly developed a loyal following of supportive customers. Nearly two decades on & we are still as passionate as ever about Sugarplum & our lovely customers.

The Sugarplum Family

Gina & Julia are the owners & inspiration of Sugarplum Boutique. Although the business has grown significantly over the years we are both as involved as ever & absolutely love what we do. We are lucky to work with Sue, Kerry & Nicola our amazing team. 

More than just a Boutique

In 2013 we proudly opened our store in the high street in Fleet, Hampshire & we’re now delighted to call it home. We’ve grown into a popular & thriving life-style Boutique where we guarantee that you will always be greeted in a warm, friendly, happy way. We’re super proud of fabulous clothing, jewellery, accessory, footwear, home & gift collections which are regularly updated so there’s always something new to see. 

24/7 Sugarplum Shopping

You can shop from the comfort of your own home or anywhere in the world for that matter, any time of the day or night with Sugarplum Boutique! We also offer a free Click & Collect service if you’re local, ideal if you don’t want to miss out on that ‘must have’ item when the store is closed. 

The Sugarplum Mantra

We aim to inspire you to feel comfortable, confident & amazing in our clothing & accessories. It’s so important to us that you are delighted with your purchases every time. Our customers are centre to everything we do, most are regulars & many are now friends. We quite simply couldn’t do it with you x